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Service offerings across the Telecommunications industry such as fixed landline and wireless networks for voice, data and video, experience various rates of growth, use particular technologies, and comply with unique investment and regulatory requirements.

These differences have led companies toward operational fragmentation into separate lines of business. While this fragmentation of the industry may function today, there are benefits to operating, understanding and communicating with your customers across these lines of business.

Stibo Systems’ MDM platform, STEP, provides you with a central location to understand your data in its entirety while allowing you to simultaneously maintain the advantages of operational fragmentation. STEP also enables cross-departmental sharing to create and effectively market your products to the correct channels.


促进客户达成

通过广告和营销活动对客户不断宣传。 STEP帮您抓住客户的注意力,与他们进行能引起共鸣的沟通。

  • 使用适当的渠道进行有针对的沟通
  • 基于跨业务线的行为,为客户创造促销活动
  • 与客户互动中采用统一的服务、计费和新业务方案

提高运行效率

企业内部不同来源的数据可能存在不准确和重复的问题,使跨业务线操作产生错误。STEP使您能够:

  • 监控和​​管理每条业务线数据
  • 结合复制的信息,促进最准确的综合数据
  • 创建业务规则和工作流程,以减少错误
  • 捆绑服务进行促销,并通过多个渠道销售这些产品

提高满意度

为应对激烈的行业竞争,客户满意很重要,因为如果有不好的体验他们可以轻易更换运营商。为了提高客户满意度,STEP的措施有:

  • 将客户意见传递给销售系统,帮助个性化的互动
  • 通过完整和准确的客户信息改善客户服务
  • 所有业务部门采用一致的客户信息用来跟踪他们的历史